Again today I want to share a few tidbits from the writer’s conference I attended last week. No matter how often I attend a conference I always something to learn. Last week was my tenth consecutive conference. The industry is constantly changing. Besides writing skills, workshops including marketing skills. The internet has ushered in new ways and creativity in marketing.
More and more marketing is done by the writer, not their agent or publisher. So, we need to learn it, use it and find ways to do it cheaply. The biggest marketing tool you can use—and it’s free—is social media. I took a continued class on the subject taught by best-selling suspense author DiAnn Mills.
Wow! So much to learn.
The number one social media tool is Facebook. Twitter following a close second. And if you write YA, Instagram is the go-to media. YA readers apparently think Facebook is for their parents.
All of these are free to use. You can grow your following and get readers excited about your books.
The key is not to talk a lot about your book.
I saw that. Your eyes popped for a moment while you scratch your head. Why use social media to market your book if you’re not going to talk about it.
The formula is 1 to 5. For every five posts only one should be about the sale of your book. The other four should be about your reader. Memes of fun things. (A meme is a cartoon or photo with a quote on it.) Comments about your life.
Author of The Final Ride, Linda Yezak posts silly things about her coffee addiction. And Shelley Arnold, author of The Spindle Chair, shares her cooking fiascos. Others post word-for-word humorous dialog that took place with family members or co-workers. Sharing sales of other authors’ books or favorite books is another option. You don’t need an author’s page to do this. Although if your goal is over 5000 followers, you will need one. (Or if you want to separate your author life from posts only for family and friends on a closed group page.)
Same formula applies. However, Twitter gives you an opportunity to reach all your followers with the same sorts of things in 140 characters or less. Twitter unlike Facebook, has no algorithm that selects which of your followers get your posts at any given time. So, Twitter is a better promotional tool for announcing book signings and speaking engagements. Don’t understand Twitter? Google has lots of how-to info. And You-Tube has step by step instructions.
All I know about it comes from watching the young people in my life share photos. I don’t write YA so I’m not adding that to my marketing arsenal. I want to focus on the best tools for my genre. Women’s Fiction and Romance readers are found on Facebook and Twitter.
This is only a small portion of what I learned about using social media for marketing. I’m still digesting all the information. Later I’ll post some other insights as I perfect them myself. (Maybe not perfect. Rather, figure out. J )
How is marketing through social media working for you? Which of the social medium platfrorm do you enjoy using? Share in the comments.
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