Creating Back Cover Copy

The cover design is more than the front cover. In my last post, I shared the steps an author needs to take to help the art department create an awesome design and showed you lots of wonderful front book covers. Now let’s look at the second part of the cover design. It goes beyond the picture representing your story. A prospective reader who finds your cover fascinating will flip over to the back. This content will determine if the reader opens the book and takes it to the checkout counter.

The form I received from my publisher for cover design included sections for the back cover. My book’s back cover will have a blurb about the story, my bio, and a head shot.

Blurb

Here is my present draft. It will probably get tweaked before the final draft. This same blurb will appear on Amazon and my publisher’s website. Short, concise and intriguing are the keys to a good blurb.

Jake Marcum’s busy ranch leaves him no time for courting, and his wounded heart has no place for love. Battlefield nightmares add to his burden, but his tomboy niece, Juliet, needs taming, and a mail-order bride seems the logical solution. When an inheritance threatens to reveal a long-buried secret, Dr. Evangeline Olson abandons her medical practice and travels west to become Jake’s mail-order bride.

Jake soon realizes Evangeline is more than he bargained for, especially when her arrival causes a stir in the community. As the two try to find their way in a marriage of convenience, they are faced with cattle rustling and kidnapping. Will they be able to put aside their differences and work together to save the ranch and their fragile relationship?

 

Biography

My biography will only be a few sentences. I’m meeting a potential reader, not a boss. I pulled a few books from my to-be-read pile and studied their bios. Each part of the biography encourages the reader that the author may be worth checking out.

Bio components

  • Taglines are something that defines what you write.

Cynthia Ruchti-tells stories hemmed in hope.

DiAnn Mills- expect an adventure.

Brandilyn Collins- Seatbelt Suspense

  • Awards

Awards this manuscript has won

Awards past books have won

Awards the Author has won related to the subject matter of the book

Awards for personal accomplishments in a field other than writing

  • Past and present accomplishments

Former job

Present position

Degrees

  • Family
  • Pets
  • Fun vacation spots or any other fun comment 

 

Study the bios of your favorite authors or read the back cover of library books to get ideas. Those in your own genre may be slightly different from those in another genre. If you have no awards, don’t worry. Readers want to know you, and the last few items on a list can make your bio friendly and fun.

Endorsements

There may be an endorsement or two on the back as well. Endorsements are short words of praise about your book from other authors or people in the field you are writing about.

Color Design

The colors on the back cover will match or be identical to the front.

Professional Photo

And the finishing touch is a professional headshot. An up-to-date photo is key in maintaining a professional image. Professional photographers touch up flaws. Hey, who doesn’t want a flawless picture? My professional headshot is a few years old so I am getting a new one.Small head shot of Cindy Huff

Right now I’m interviewing photographers. I want all the photo rights to be mine to do with as I please. I’ll talk about that in a future post.

Next post

I’ve asked my awesome editor Andrea Merrill to share a guest post. She’ll be writing about the relationship between author and editor. Stop by Thursday to read her wonderful insights. You don’t want to miss it.

Speaking of not missing a post. Subscribe to this blog in the right-hand column and it will come to your e-mail. Thank you so much.

 

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