If you follow me on Facebook, you’ve noticed I’ve changed my profile picture. I also posted two photos for my friends to help me choose which will go on the back of my novel. Headshots are essential if you take your writing seriously. It identifies you to future readers. So, it needs to be excellent quality. Whether you are traditionally or self-published, you need a professional headshot. Even if you haven’t gotten one item in print yet. Why would I need a photo if no one knows I write? To ask is to answer.
You need it for your business cards so publishers, editors, agents and fellow writers can more easily connect. We all remember faces before we remember names. As I’ve mentioned in past posts, you will need business cards for conferences. But don’t wait until the last minute to get them. That might mean no photo which is not a good idea.
You need headshots for publications who want the photos of their authors with the article. Even e-zines request headshots. Selfies are tacky and scream amateur. It is better to send no photo than a selfie. The photo embeds in people’s brains. They may be attracted to your book because your photo looks familiar. Torry Martin has funny photos. Comedians can get away with a bit of silliness. If comedy is your brand of writing, by all means, have a silly photo. Even that needs a professional hand to make it shine.
Your professional pose will appear on all your social media. Make sure it’s your best. Skip the “model” poses. You know what I mean. My six-year-old granddaughter strikes those poses the minute grandpa gets out his camera.
I once receive a business card from an up and coming writer with an odd photo. She was leaning sideways and her hair drooping in that direction. Her head at an awkward angle. Someone else noticed the photo while I was flipping through the business cards I’d received at the conference. They asked if the person was mentally challenged. So sad. Her latest photo is top-notch and speaks confident writer.
Update your photo
Over the course of my writing career, I have had five photos. The first one appeared in a column I wrote for the newspaper. I couldn’t find a copy to post here. That was back in the 90s before we had digital cameras. It was face forward from the neck upward. Not very flattering if I recall. But face forward for a thumbnail picture is probably the best pose. The paper’s photographer took the picture and the paper chose the pose. Probably why I didn’t care for it.
Years later I needed a photo for an article. Here is the one my hubby took. He takes great landscapes and tries to make sure the lighting is good when he photographs family members. This was taken with a simple digital camera. Not bad and I could crop it as a headshot pretty easily. It appeared on my Facebook page when I first got an account. Not professional but at least I’m dressed up an smiling.
The second picture was taken by a young lady just getting into photography. Like the first—no touch ups and easy to crop. This replaced my FB picture and was the first pose on my blog. (If anyone knows how to delete old profile pictures permanently so they don’t reappear when I post my blog or Goodreads reviews on social media, message me.)
My third headshot was done by a pro. He canceled his day of appointments and forgot to tell me. So, when I called and said I was waiting at his studio, he came and took them anyway. The happy ending is he gave all the proofs to me for free for the inconvenience he caused. There was no touch up here either.
My most recent headshots are below. These are my two favorites from my professional photo shoot. These have been touched up.
I have all the rights. This is important. I can make a zillion copies, place them on anything I want. They are mine and not the photographers. These photos will be used for whatever advertising my marketing people will deem prudent. Retail store photographer or those studios who focus on graduations, family photos come with watermarks. Legally I can’t make copies. Have you ever tried printing copies of your kid’s senior picture and found it less than satisfactory? Walmart and the like won’t reprint photos that are watermarked. Legal issues again.
These photographers want you to come back to them for copies. Copy sales are part of the meat and potatoes of their business. And there is nothing wrong with that. But for my purposes, the cost of purchasing additional pictures or working with their copyright license doesn’t work for me.
I paid for my photo shoot, two photos, and touch-up from a very reputable photographer. He was so fun to work with. He tried a variety of poses and took several snaps to be sure he got the best picture possible. (Side note: Be sure to check references before taking the time and paying for the photo shoot. And get quotes from more than one photographer.) He made sure the pixelation was suitable for any enlarging or reducing. I can crop it to any size I want. I want to keep clear of violating any copyright issues, even by accident.
My photos span about 12 years, and I imagine I will be doing a few more updates before my career is over.
Headshot part of brand
DiAnn Mills mentioned in a conference class on social media that our headshot is part of our brand. She’s always wearing a turtleneck in her poses. I am not sure what my brand is. Notice in each photo I am wearing a different color. But, all of them are flattering. Flattering is always good. Some authors create a persona for their headshot. If they write westerns—a cowboy hat. And as I mentioned silly poses for comedians. Jennifer Hudson Taylor writes Highland fiction so her back cover pose reflects that. Until I can wrap my head around the nuances of branding, I’ll probably stick with a professional pose with (hopefully) a confident smile.
Do you have any tips about headshots or a fun story about your photo? Share it in the comments. I am confident there are things I have yet to learn about it.