Marketing Accountability

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Marketing tip # 5 Be accountable

I hate the idea of marketing. I’ve already mention how little I know.  One thing that is keeping me on task is having someone to be accountable to. She checks in with me every week to see how my marketing is going.

She is also doing research, searching for the best marketing options for me.  I don’t have the time or the inclination to figure it all out on my own. Erin is a godsend and I am grateful. She is a writer and aspiring novelist. But your marketing accountability person need not be a writer.

Your spouse, a family member or friend can be that person. It is so easy to let life interrupt your marketing goals. Knowing someone is going to ask about your progress and meet with you to achieve them can be the perfect catalysis.

Don’t settle for just anyone. Avoid the too helpful and bossy. They love to fix things. They’ll take over and make you crazy.

Instead find someone you feel comfortable with. And who understands your project and listens to what your endgame is.

Questions to ask yourself

Do you trust their counsel?

If they see you are going over budget and their suggestion is to trim it. Could you receive that sort of advice from them?

Do they respect what you do?

If your spouse, friend or family member doesn’t think being a writer is a real job why would you ask for their help? Look for people who admire your tenacity for taking on the hard task of writing a book. They will be excited to help you market it.

Are you open to criticism from this individual?

How the two of you relate can make or break your success. Criticism is not the same as counseling. Criticism may not come with an alternative solution.  Can you receive their criticism and evaluate the bones to find the truth behind the sharpness? If not, your stress levels are going to wreak havoc on your decision making.

 Do they keep their commitments?

I’ve known people who say yes to every project. But rarely finish any of them. The committee member who shows up once full of ideas. He never appears again until the celebratory banquet.

 Can they agree to disagree and work with you, anyway?

After carefully considering the counsel or criticism, you still decide to do it your way. will they walk away or stand by you? This is your show, not theirs. Your reputation and success are on the line. Can they stay supportive in the background and let your choice play itself out?

Once you’ve found that person treat them with the same respect and consideration you want for yourself. Together with the aid of your launch team you should create the right amount of buzz to push your sales consistently forward.

 

Do you have a marketing accountability partner?

 

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