I’m in the throes of beginning book sales. While the internet sales go forward I recall what it was like to sell product when I was in an MLM. I failed to follow through on some of the marketing ideas offered. But the key ones were always having your product and catalogs with you. Adopting that mindset I have a few questions for anyone who’s got a book on the market.
Do you keep a box of books in your car? How about a bag of books at work? A basket of books on vacation? You should. If you have your books with you and someone asked what you do and express an interest you’re ready to close the deal.
Are you comfortable asking to have a book table anytime you are asked to speak? Step out of your comfort zone and do it.
Have you looked for places to sell your books? Craft shows, festivals, art fairs, anywhere vendors sell their wares. Your books should be there. If you don’t believe in you who will.
Looking for and creating open doors is another way to get your name out there as you sell books. Don’t rely on online sales only. Diversify your opportunities. There are still lots of people who love paperback books and often when they meet an author will buy their books. I just arrange a book signing and a mini-workshop about writing at my local library.
Your book is not only your new baby it’s your new business. Treat it like one.
What have you done to prepare to make the sale?