Why Narrow Your Audience Focus

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Whose your audience.

No matter how I asked, “What’s your audience?” The author I was speaking with insisted “my books are for everybody.” This from a conference attendee who’d heard from the podium and in the classroom many times—you need to narrow your audience.

I write Historical and Contemporary romance. And everyone knows women are the biggest audience for romance. Some men read romance. But the focus audience is women.

I can say Secrets and Charades audience focus are people who love historicals. Or those who love inspirational fiction. Adding those demographics, I have narrowed my audience more.

We need to define our audience to market to those most likely to read our books. Boys do not read girl books. They don’t. But girl’s read boy books. Whether the main character is male or female, a girl will read it. This is why there’s a huge need of middle-grade boy’s fiction.  Harry Potter is a boy’s book series read by people of all ages around the world. Most boy’s books stay within the demographics of boys and girls between the ages of nine and twelve.

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It is important to narrow your audience even on non-fiction. This same conferencee insisted everyone needed to read the miracles God wrought in their life and the devotional would impact everyone. Although everyone might benefit from reading these books, everyone will not read it. The category everyone does not exist in marketing. Although everyone should read the Bible, it is still catalogued under religious. And as powerful as the words of a non-fiction writer may be there still needs be a baseline for your audience. The Purpose Driven Life was marketed to church people but has been read by the unchurched.

I saw two wonderful devotion designed for middle schoolers. The author had written two versions reaching both boys and girls. There were places to doodle. It’s unique to that age. Not my idea for personal devotions but I have one friend who has always doodled when she listens to preaching. It helps her process. Although she is a grandma, she might use these devotionals.

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Having a narrow focus can draw all those who love your subgenre. It can also draw those who don’t. Mom reads my historical and tells her teenage daughter a bit about the story. She decides to read it then tells her friends. Statistically, most teens are reading Sci-Fi and Fantasy. I may find a new fan base with other-world readers. History is another world. However, most of my sales come from romance readers.

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An audience focus that is too broad is like a play marquee that reads A Play. Your audience may not buy a ticket.

Limiting your audience focuses your writing before you get started. Your vocabulary and jargon must fit your audience. This makes it easier to market your book when it’s finished. Defined readership helps when you write your proposal and during appointments with agents and editors at conferences. It sparks more interest in your writing if your marketing audience meets a need of their house. “My book is for everyone” is a novice response. And no matter how much you believe that, it won’t aid you in getting a contract or even self-publishing sales.

Anyone have any tips for narrowing your audience focus? Please share in the comments.

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One thought on “Why Narrow Your Audience Focus

  1. I like the tip someone said at the WTP conference to cut out a magazine picture of who your best target audience and tape that to your computer to keep you focused.

    How do you narrow that target- critique groups may help.

    Like

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