How to get the most out of Author Fairs
In case you haven’t guessed Library Author Fairs are not to sell books. Which is why I am very selective about the ones I attend. That is a day of my life I can’t get back, so I try to choose wisely. A well-run fair like the one I attended recently, can be of benefit to you as an author.
Let me list the ways
Smile and chat with readers who walk by. Have lots of bookmarks and other swag available for passersby to take. Invite FB friends and family to stop by.
- Grow your email addresses
I offered a chance to win a $10 Amazon card for signing up for my e-newsletter. I got more names then I sold books. Those I hope to convert to fans as they receive my monthly e-newsletter.
I love to interview authors for this blog. I found some interesting ones to add to my calendar. Fairs are a time to share information such as advertising tips, best places to have book signings and find other serious writers to form writer’s groups or just hang out with. I make it a point to do something for other authors if I can, you never know when a connection will be advantage in the future.
- Donate your books
Check first to be sure your book will be displayed on a shelf rather than sold. Having your book on a local library shelf is huge. That donation is tax deductible by the way.
- Sell books
Yes, you may or may not sell any books. The average is 1-5. The co-authors at the table next to me sold out because family members and friends of one of the authors made it a point to come to the event. (refer to tip #1)
Writers what has been your experience at Author Fairs ?
Readers why do you attend author fairs?
Don’t forget to subscribe before you leave if you want to recieve author interviews and other writerly things in your email.