The Many Marketing Categories of Your Novel

genre1

Imagine we are in the hallway at a writer’s conference with a group of fellow-writers. We’ve been discussing highlights of the event and throwing out snippets of knowledge. Small incomplete bits that need further information. My post today is a snippet. One I need to understand more fully but thought you might find interesting. Or better yet you might have thorough knowledge and could share in the comments.

Marketing snippet

Here is my factoid about marketing. I’ve noticed it as I complete my second author kit for my upcoming Contemporary Romance. I’ve heard it mention by many publishers. I’m still a bit confused.

Authors define the genre their book falls in before they begin writing. We use that tag to focus our words toward those readers. This is the general category our book would be marketed in. Secrets & Charades is a Romance. More specifically a Historical Romance.

For marketing purposes, it can be placed in a variety of other categories. Because of its faith theme.

  • Christian Fiction
  • Christian Historical Fiction
  • Christian Romance
  • Clean Romance
  • Christian
  • Inspirational
  • Religious

Because of the cowboys:

  • Western Romance
  • American Western Romance

Amazon allows you to list your book under three categories. My understanding (this is where I remind you this is my hearsay in the hall) if you change the listing you could increase your sales. If a historical novel were a secular romance it might be categorized under some additional categories steamy romance, erotic romance, sexy romance.

Some of the categories cross over as far as audience appeal. If a prospective reader loves Historical Romance with lots of heat my novel might not be their cup of tea. But then again, they might love it because the storyline engages them.

My upcoming contemporary romance can be listed under Romance.

And because of its faith theme:

Christian Romance

Inspirational

My hero has a prosthetic leg so we can add Wounded Warrior Romance (yes, it is a thing).

It might even be classified under categories that appeal to dog lovers. My hero has a service dog.

Don’t choose wrong categories

Although we narrow our genre focus while we write our story we want to be sure we are marketing it to as broad a market as possible without missing the mark. My novels are not children’s books or sci fi. Neither contain gratuitous sex. Listing them as erotica will irritate perspective readers. (No need for angry reviews.)

Another example

A YA Sci Fi would be classified under YA fiction

Sci Fi

Fantasy

Dystopian

Again, if it has a Christian theme it might also be listed under Christian Fantasy

Christian Dystopian

Christian Sci Fi

Inspirational and Religious.

If there is a strong romance element it might be listed under YA Romance or Sci Fi Romance.

book genre cloud

Variety of categories draws more readers

Adults could find a YA book in the Sci Fi categories. Adults read YA, by the way. Men might find Secrets & Charades in the Western and my upcoming release in Wounded Warrior.

I’m too new to this publishing biz to have any idea what is the winning category. And some of the categories I mention may not be one anymore. Even so I need to have some alternative genre categories in mind to add in future marketing. And for me I leave the final decision to my publisher and my marketing gal. If your self-pub you might want to ask your successful Indie friends what they would recommend.

Okay readers, any of you have more snippets of information to share about this topic. Curious minds are desperate to know.

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Secrets & Charades book trailer: