What I Learned From My Live Book Launch

DSC_1202Last night was my live book launch. Not all authors do them. But for me, it was an opportunity to celebrate with friends, family, and co-workers. I wanted to share with you what I did. There are some basics everyone follows. The biggest of course, selling autograph copies. I’d read that book launches are more successful if they are not in a bookstore. So, I chose the fireplace room at my church. It had more of a living room feel.

S&C - invite postcard for social media(1)I post an invitation on FB multiple times. And passed out invitations to friends and co-workers. My hubby placed them on various bulletin boards in restaurants so perspective readers would be aware.

For the event, I decorated with a few flowers, table cloths that match my book cover. I served cookies and other finger foods along with coffee, lemonade, and water. I kept it simple and avoided crumblier fare like cupcakes.DSC_1208

My hubby set my book trailer to play on a loop. It showed on the big screen in the room during the whole event. That garnered more interest in the story.

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I share a few minute about my writing journey. Had a drawing for items that represented my story. I talked about the significance of each one in relationship to the story. (Each entry provided an email which gave me new names for my mailing list.) I read the first two pages of my book to the attendees.  Then we had a Q & A. The questions were interesting and a few silly. (My grandson who is 18 asked when his name was going to be in my book.)DSC_1196

Then I sat at a table and autographed books. My son took care of the money. I used a square so as not to miss any sales.

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Now I feel more confident about doing signings and other events in the future.

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What I could I have done better?

Advertised sooner and in more places. Mailed out some invitations.

Double check each item before I left. My husband had to run back for a few things before we started. Know the internet password. Fortunately, my son has a phone he can create an internet hotspot so we were saved when it came to square sales. It probably would be wise to look for that option for my phone when I’m out and about selling my paperback copies.

Less is more. I had way to many cookies and brought too many books. But both were an act of faith. Not a bad reason. I’d rather have too much than not enough. 😊

The event was encouraging and the comments from attendees were precious. This is what a real author does. YAY! I am a real author.

Link to my trailer and on the last frame is the link to order on Amazon

Love to hear from you in the comment section about your own book launches. Or any questions you might have.

When Your Book Debuts:Virtual Book Launch, Giveaways and Blog Tours

 

celebration-2003146_1280Virtual Parties pepper cyber space. These events cover everything from a new product line to a Birthday party for a loved one far away. Virtual Book launch parties are the new must do thing for Authors who are serious about marketing their books. I’ve been to a few. Now it is time for me to host my own. I’m looking forward to seeing how successful my launch will be.

My novel Secrets and Charades releases Wednesday. I’m celebrating on my Facebook Author page. click here. My marketing Diva Paige has set up the event and all of you are invited to attend. Here is the link to the event page.

I’ll be playing a trivia game. Commenters can find the answers on my Author page. The prizes are fun items related to my story. A few lucky commenters will win free copies of my novel in Kindle and paperback. I’m also adding an Amazon gift card to the mix. I’ll be premiering my book trailer as well.

We’ll have a fun and you won’t even have to leave your house. The cool thing about a virtual party is you can go visit it after the party is no longer live. So if 2-4pm CST doesn’t work for you check out the fun for a few more days.

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My biggest fear in planning this party is very few people will stop by to say hello and comment. And when we have a Q&A no one will have any questions. So, this is a big step for me. I’ll share what I learned from my experience in a later post.

Stop by, invite your friends. I won’t be posting on this blog Thursday because I’ll be busy decorating.

Blog Tours

Blog Tours are another must for Authors. So, I’m doing guest posts for twelve different blogs.Three have already been posted and the rest will post this week. Tomorrow the actual day my book releases you can find me on three more.

here Author Culture

here Beth Ziarnek

here Love lines from God

. I’ll be giving away books to commenters there too. More chances to win

Speaking of winners Heather Roberts is the first official winner of my novel from last weeks post on memes. Congratulations Heather.