How not to present Back Cover Copy for Marketing

What is and How to send back cover copy

Today I want to talk a little about back cover copy and a lot about how not to send it to bloggers and use it for memes. Back Cover copy is the blurb that appears on the back of your book that gives a teaser about your book. This is the first thing most people in a bookstore will read to decide if they want to buy your book. It’s what draws readers to check your book at the library. Back cover copy is used on Amazon, your publisher’s website and your own website. Again this is how readers decide to purchase your book. It’s harder to write than the book because it needs to be brief and snappy to draw them in.

Notice how you can’t read the back cover copy. This is great on the book when displayed for sale, but not what you send to a blogger, magazine editor or put on a meme.

Now that I’ve made that clear let me share a very amateur thing that new writers do. I’ll use this blog as an example. My submission guidelines ask for back cover copy. On occasion, I get sent a picture of the back of their book. See my example above. This is not what I wanted. The word doc of the BCC copy or a copy of what is printed on Amazon or your website describing your book. A photo of the back-cover copy is hard to read because the print is small. And if you put the photo of the back-cover copy on a meme it is also hard to read. Grabbing a key sentence, the tagline or a review quote is a better choice for a meme about your book.

Back cover copy needs to appear differently in different arenas. All the background color is awesome on a book I can place in my hands. But for an electronic book, it can be a challenge to read. As a blogger, I won’t post something that won’t help the author make a sale or add a follower. I have the time to go to Amazon or your website and pull off the book blurb for my blog, but other bloggers may not and won’t bother. They may just leave the description off altogether. Have the word doc version of your back-cover blurb ready to send out to whoever requests it. Your media kit should have a separate item for the book blurb. Again, those who are helping promote you will have easy access to that key piece of information.

I hope these comments help you as you market your book on various blogs. Happy book selling.

 

 

Laying a new floor is like Writing a novel

We are finishing up some major rehab on our home. The latest project was installing hardwood floors in the whole downstairs. I’d visualized what it would look like and was excited to see the finished project. The whole process reminds me of writing a novel. Each step in the process of installation took much longer than I anticipated, even with my wonderful son bringing all his great tools over to make the job easier. My hubby, grandson and my son’s brother-in-law all had a part in giving me my beautiful wood floors.

We had lots of insulation and carpet bits to remove from the subfloor. That reminded me of all the repetitive words and unnecessary phrases in my draft.

Rough draft/ subflooring

Once the yucky old carpet was removed we discovered that the subfloor was threequarters of an inch below the wood floor already in the kitchen. We could have laid the wood floor and left a nice trip zone between the family room and the kitchen. That short cut would have saved time but made it less than I envisioned. Less professional looking and an even flow of flooring from room to room.

The subfloor is the rough draft, the time to get the story on paper. Nailing down the story arc is the key to giving your manuscript a good subfloor.

Short cuts early on in a manuscript create problems later. If your idea for a scene isn’t working because previous scenes don’t lead up to your present scenario you will trip up your readers. Don’t leave those uneven parts in your novel. Early in the process, you can fix them.

Stripping the area down to the subflooring revealed a problem. The previous owner left the linoleum when they laid the wood floor. To be sure the finished floor had an even flow required an additional layer of three-quarter-inch subfloor on top of the original. It leveled the floor to the perfect height to install the new flooring.

Rework those early drafts until the story arc moves as it should. Be sure each scene seamlessly flows into the others.

The first draft, even the second is that subfloor stage.

What a difference adding the extra layer of subfloor made. Tweaking your manuscript at this phase adds depth and makes it better.  Although the new subflooring looked clean and fresh I still wasn’t about to invite guests over. The same is true of your manuscript at this stage—don’t rush to send it to a publisher.

Proper layout

My husband and son taking a break from laying the floor. The bare floor is beautiful but there is so much more that needs doing before we can reveal the finished product.

The bare wood is beautiful and to remain so there is a specific way it needs to be laid. Each new row of planking must be laid so the seam of the previous row of planking is met with a solid surface. The patterns make the flooring firmer.

At this point in your story creation, you need to go back and layer your scenes. Check to see your character arc is moving along. Look for show vs tell areas and checking your POV.  Be sure surprise twists in the plot make sense, otherwise, the reader will be irritated. The pattern of your story arc and character development must be a thing of beauty to keep readers engaged.

The new and old flooring had to be sanded before the final step can take place. The stain had to match throughout, and it had to lay flat with no bubbles or imperfections. At this stage, you may gut an entire scene from your novel or rearrange sentences or even chapters.

Turning good to great

It took a weekend to get the floor laid properly and it still wasn’t entertainment ready. This step pairs with the polished final draft. But there are still things to transform the manuscript from good to great.

After the stain and varnish are added, the true character of the flooring comes to life. Then you wait a few days before furniture can be placed on it. This step in your manuscript is the polish your prose stage. You scour it for overused words, correcting punctuation and grammar (errors you missed the first ten times you read through your work) and tweak your character arc. Anything to make your novel shine.

Trim and final touches

The trim pieces are added and then the floor is complete. Your publisher adds the trim pieces and gets it ready for release.

The time from ripping out the carpet to completing the floor was several months. We had other rooms that need to be finished first. My son has a full-time job so he came when he could fit it in.

A book can take up to eighteen months after you sign a contract before it sees the light of release. During that time editors work with you to rework and polish to perfection, the right cover is chosen. The front and back copy added, and the font is selected. Not to mention the proper layout of the e-book edition.

My hubby looked over the finished floor to see if there was any touchup needed. We discussed the type of lightening we need and the furniture placement to set off the floor to its best advantage.

Shortly after receiving your paperback copies in the mail it’ll be release day and your beautiful novel is ready to share with the world.

Now that my floor is complete and my furniture in place I am ready for holiday gatherings.

And additional thought

The hardest part of this whole process was the waiting. Walking around on subflooring for months was frustrating and embarrassing. As a writer, the hardest part of novel creation is the edit and rewrite stage. The initial story and the final product are the most fun. Somewhere during the process discouragement sets in. That’s when I seek out others to remind me the finish line is just over the next hill of edits. By the time we got to the stain and varnish stage, I was more than ready for the final reveal. Don’t miss a step in the process and you’ll love the final result.

What is the hardest part of the writing process for you? What is your favorite part?

 

Rowena Kuo:Writing Epic Back Cover

rowenakuo2016Today I welcome Rowena Kuo to my blog. She is an Acquisitions Editor for Lighthouse Publishing of the Carolinas. I sat in on her Writing Epic Back Cover class at the Write to Publish Conference this past June. Her knowledge helped clarify so much for me. I have touched on the importance of awesome back cover content in a previous post. Writing back cover isn’t as easy as I once thought. It’s not my best work. And other authors admit they’d rather have a root canal. So to take some of the pain and mystery out of this daunting task I’ve called on Rowena to give us some helpful guidelines toward excellent back copy.

Ro, welcome. I am so honored to have you as a guest blogger.

Thank you, Cindy. I always enjoy visiting with you and look forward to any time I get to see you again.

The word length of the back cover copy is 100 to 300 words. Tell us how do we decide what goes into this small cache’ of words? What should we leave out? How can we discern the difference?

Every word on your back cover carries weight, so we should make each word count. The back cover should answer “who, what, where, when, and why,” with the book content being the “how.”  Introduce your main characters by name and their relationship to each other, what the story is about, the setting, the time period, and why your reader should invest in your story. When you introduce your main characters, first show what is the “normal” world before everything goes wrong. Introduce your “average citizen” before his “call to duty,” and whether or not he will answer that call to become a “superhero.”

Place your characters in a place and time setting, so that your readers can affiliate with your story. This is key to deciding the genre of your book. You should then say what that “call to duty” is, the “inciting incident” that destroys the “normal” world and forces your character into action. Every story must have conflict to be interesting. State what that conflict is. The “why” of your story should make your characters compelling, your story thought-provoking, and intrigue your reader enough to buy your book.

Leave out non-essential and complicated storylines. Don’t summarize what happens in the story. Sometimes becoming too detailed drags your back cover copy, and your reader will search for a different book. End your back cover copy with a question. That question should entice your reader and should be answered upon reading your book.

Once we decide what goes in how do we make the words epic?

Use words that drive your book to the top of searches. Go to Amazon and search for the best-selling books in your genre. Read the back cover copies, and online, these would be the description or blurb when you click on the book title.

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How do I find those top seller books in any given genre to examine the back cover?

  1. Go to Amazon.com
  2. On the Amazon search bar, the gray tab on the left drops down. Find Kindle Store.
  3. On the far left-hand vertical bar, find Kindle eBooks.
  4. Still, on that far left-hand vertical bar, there are several categories of books. Click on your genre. For example: Mystery, Thriller, and Suspense. The number in the parenthesis next to the genre is how many titles are categorized in that particular genre. This number can change depending on new books coming out that fall into that category.
  5. Refine your search to the smallest sub-category. These are still on that left-hand bar. For example: Mystery–>Cozy (2878)
  6. Click on that first book. The books can change from moment to moment depending on book sales, so what I find at the top today, you may not find there tomorrow. The important thing to look at is the back cover copy or the description of those top 10 books. For each book, there will be rankings in 3 genres.
  7. Look at the words that “pop out” at you, common words that search engines will use to align your book with the titles at the top of your genre.

Certain words trigger search engines and lead readers to those books. Plant those words into your back cover copy. Depending upon the genre, these words will vary, but a little research on your part prior to writing your back cover copy can be the difference between your audience finding your book and your novel being dead last. For example, the keywords I see on the back cover for the #1 book in Romance and Women’s Fiction are: fatal, accident, discovered, secret, lies, disappears, suspicion, love, romantic, gripping, mystery, suspense.

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How important is back cover copy to potential readers?

Back cover copy is what your reader looks at to decide whether or not to invest time and money in your book. This copy is what search engines use to connect books to the right audience. It’s important to know your genre and all the possible genres where your book might fit. Knowing your genre(s) can help you write back cover copy that will attract the readers who would enjoy your story.

How important is the wording of back cover copy to Amazon and other online and storefront retailers?

Amazon and other retailers base success on sales, and sales drive where your book ranks. Amazon gets a cut of every sale, so having a back cover copy that translates into sales is key to how successful your book is going to be. Of course, the book itself must have an amazing story, but it is the back cover copy that influences readers to make that purchase.

How many tries does it take to get this right?

Writing back cover copy can be a trying task. It can be written and rewritten dozens of times before it would pass publisher approval. Don’t lose heart at this stage. It will be worth the effort no matter how many times it takes to revise your back cover copy.

Any final words for forlorn authors struggling to make their back cover shine?

I encourage you to read the back cover copies of the best-selling books in your genres. Write down words that pop out at you and draw you to that book. Investigate what drives a book to the top of the lists and make sure your book is comparable. Use active rather than passive verbs and descriptions that engage the imagination, curiosity, and heart of your readers. I’m still looking for the magic formula that will make our books crash the download servers, but I hope that I have given you a few pointers to at least ensure your back cover copy promises a fantastic read. If your book delivers the story your back cover promises, then you are well on your way to successful sales. See you at the top of the charts!

Rowena Kuo is an editor and executive producer for Lighthouse Publishing of the Carolinas and Lighthouse Productions of the Carolinas. With over 15 years of ministering to children, youth groups, young adults, and now women and family groups, Rowena advocates for writers to build God-centered support systems consisting of people, perseverance, practice, and most of all, prayer. She has written for Christian Devotions, Written World Communications, and the 168 Write of Passage. When not working on words or films, she is a full-time mom with secret aspirations for spaceflight.

Rowena Kuo
Acquisitions Editor
Editorial Director
Fiction Division
Managing Editor, Brimstone Fiction
Lighthouse Publishing of the Carolinas
http://lighthousepublishingofthecarolinas.com/
Development Executive Producer
http://lpcmediagroup.com

Do you have a love or hate relationship with back cover copy?

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