Rowena Kuo:Writing Epic Back Cover

rowenakuo2016Today I welcome Rowena Kuo to my blog. She is an Acquisitions Editor for Lighthouse Publishing of the Carolinas. I sat in on her Writing Epic Back Cover class at the Write to Publish Conference this past June. Her knowledge helped clarify so much for me. I have touched on the importance of awesome back cover content in a previous post. Writing back cover isn’t as easy as I once thought. It’s not my best work. And other authors admit they’d rather have a root canal. So to take some of the pain and mystery out of this daunting task I’ve called on Rowena to give us some helpful guidelines toward excellent back copy.

Ro, welcome. I am so honored to have you as a guest blogger.

Thank you, Cindy. I always enjoy visiting with you and look forward to any time I get to see you again.

The word length of the back cover copy is 100 to 300 words. Tell us how do we decide what goes into this small cache’ of words? What should we leave out? How can we discern the difference?

Every word on your back cover carries weight, so we should make each word count. The back cover should answer “who, what, where, when, and why,” with the book content being the “how.”  Introduce your main characters by name and their relationship to each other, what the story is about, the setting, the time period, and why your reader should invest in your story. When you introduce your main characters, first show what is the “normal” world before everything goes wrong. Introduce your “average citizen” before his “call to duty,” and whether or not he will answer that call to become a “superhero.”

Place your characters in a place and time setting, so that your readers can affiliate with your story. This is key to deciding the genre of your book. You should then say what that “call to duty” is, the “inciting incident” that destroys the “normal” world and forces your character into action. Every story must have conflict to be interesting. State what that conflict is. The “why” of your story should make your characters compelling, your story thought-provoking, and intrigue your reader enough to buy your book.

Leave out non-essential and complicated storylines. Don’t summarize what happens in the story. Sometimes becoming too detailed drags your back cover copy, and your reader will search for a different book. End your back cover copy with a question. That question should entice your reader and should be answered upon reading your book.

Once we decide what goes in how do we make the words epic?

Use words that drive your book to the top of searches. Go to Amazon and search for the best-selling books in your genre. Read the back cover copies, and online, these would be the description or blurb when you click on the book title.

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How do I find those top seller books in any given genre to examine the back cover?

  1. Go to Amazon.com
  2. On the Amazon search bar, the gray tab on the left drops down. Find Kindle Store.
  3. On the far left-hand vertical bar, find Kindle eBooks.
  4. Still, on that far left-hand vertical bar, there are several categories of books. Click on your genre. For example: Mystery, Thriller, and Suspense. The number in the parenthesis next to the genre is how many titles are categorized in that particular genre. This number can change depending on new books coming out that fall into that category.
  5. Refine your search to the smallest sub-category. These are still on that left-hand bar. For example: Mystery–>Cozy (2878)
  6. Click on that first book. The books can change from moment to moment depending on book sales, so what I find at the top today, you may not find there tomorrow. The important thing to look at is the back cover copy or the description of those top 10 books. For each book, there will be rankings in 3 genres.
  7. Look at the words that “pop out” at you, common words that search engines will use to align your book with the titles at the top of your genre.

Certain words trigger search engines and lead readers to those books. Plant those words into your back cover copy. Depending upon the genre, these words will vary, but a little research on your part prior to writing your back cover copy can be the difference between your audience finding your book and your novel being dead last. For example, the keywords I see on the back cover for the #1 book in Romance and Women’s Fiction are: fatal, accident, discovered, secret, lies, disappears, suspicion, love, romantic, gripping, mystery, suspense.

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How important is back cover copy to potential readers?

Back cover copy is what your reader looks at to decide whether or not to invest time and money in your book. This copy is what search engines use to connect books to the right audience. It’s important to know your genre and all the possible genres where your book might fit. Knowing your genre(s) can help you write back cover copy that will attract the readers who would enjoy your story.

How important is the wording of back cover copy to Amazon and other online and storefront retailers?

Amazon and other retailers base success on sales, and sales drive where your book ranks. Amazon gets a cut of every sale, so having a back cover copy that translates into sales is key to how successful your book is going to be. Of course, the book itself must have an amazing story, but it is the back cover copy that influences readers to make that purchase.

How many tries does it take to get this right?

Writing back cover copy can be a trying task. It can be written and rewritten dozens of times before it would pass publisher approval. Don’t lose heart at this stage. It will be worth the effort no matter how many times it takes to revise your back cover copy.

Any final words for forlorn authors struggling to make their back cover shine?

I encourage you to read the back cover copies of the best-selling books in your genres. Write down words that pop out at you and draw you to that book. Investigate what drives a book to the top of the lists and make sure your book is comparable. Use active rather than passive verbs and descriptions that engage the imagination, curiosity, and heart of your readers. I’m still looking for the magic formula that will make our books crash the download servers, but I hope that I have given you a few pointers to at least ensure your back cover copy promises a fantastic read. If your book delivers the story your back cover promises, then you are well on your way to successful sales. See you at the top of the charts!

Rowena Kuo is an editor and executive producer for Lighthouse Publishing of the Carolinas and Lighthouse Productions of the Carolinas. With over 15 years of ministering to children, youth groups, young adults, and now women and family groups, Rowena advocates for writers to build God-centered support systems consisting of people, perseverance, practice, and most of all, prayer. She has written for Christian Devotions, Written World Communications, and the 168 Write of Passage. When not working on words or films, she is a full-time mom with secret aspirations for spaceflight.

Rowena Kuo
Acquisitions Editor
Editorial Director
Fiction Division
Managing Editor, Brimstone Fiction
Lighthouse Publishing of the Carolinas
http://lighthousepublishingofthecarolinas.com/
Development Executive Producer
http://lpcmediagroup.com

Do you have a love or hate relationship with back cover copy?

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Creating Memes to Promote Book Sales

I’ve been experimenting with memes. You know the words displayed in an artist frame. When I think of memes I think of comments added to the grumpy cat photo, funny kid’s pics and favorite actors. Recently, we’ve seen a lot of minion memes.

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This an example of a meme you  find all over facebook.

Statistically, people stop to read words placed on a meme more than words alone. If I want my Facebook friends and twitter followers to take interest in my book I need to engage them now. Memes are a fun and actually easy way to do it.

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I created this meme on Pic monkey. I found the picture on pixabay.com and the quote is my own.  You can change font size and color so it is easy to read.

I was surprised how easy. If you take lots of pictures or in my case, my husband takes lots of pictures, then you can search through those to start your creation. You can use free photo sites like pixabay.com and morguefile.com to find pictures. Or you can create colorful backgrounds for your quotes. Word is too painful to use to create anything artistic. Word Publishing or PowerPoint programs work pretty well. There’s a bit of a learning curve at least for me. My hubby uses them with ease.

fear-and-doubt-meme

This is a quote from a blog post. Putting key phrases from blogs either as a meme on the blog or social media draws attention to your work. There is something missing can you tell what it is? Created with Picmonkey.

I like Picmonkey. It’s a great website. I use it for preparing photos I want to post, but you can also create memes for FB, twitter or blogs. The site has FB and Twitter templates. You can customize the size. Create collages and more. Choose between the free and paid versions. It’s easy to use. The free one is great. I am a subscriber now because the fee gives me more options. There’s a free trial available and step by step instructions.

ps-2911-meme

This meme has my website at the bottom. The missing component to the previous meme. Also be sure to give correct to the person or book the quote is taken from.  Created with Picmonkey.

My plan involves posting quotes from my novel nearer it’s launch date. For now, I can post memes with favorite quotes, verses and the occasional words of wisdom I create myself. There’s lots of background art to choose from to help set your meme apart. Great for me who has only a small amount of artist flare in my left pinky finger. The backgrounds help your Pinterest boards look fantastic. You can resize, sharpen or crop a photo. With the paid version you can create invitations, business cards and more.  So Cool!

eye-meme

This is a picture I found that reminds me of my heroine Evangeline in Secret and Charades. This quote does not appear in the novel. I wanted to show how easy it is to add text to pictures with Picmonkey.com

Tell me how you create memes? Feel free to post your meme in the comment section and share what program you use. Together we can make this meme experiment easy for everyone.

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