Be Prepared to Make the Sale

DSC_1194I’m in the throes of beginning book sales. While the internet sales go forward I recall what it was like to sell product when I was in an MLM.  I failed to follow through on some of the marketing ideas offered. But the key ones were always having your product and catalogs with you. Adopting that mindset I have a few questions for anyone who’s got a book on the market.

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Do you keep a box of books in your car? How about a bag of books at work? A basket of books on vacation? You should. If you have your books with you and someone asked what you do and express an interest you’re ready to close the deal.

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Are you comfortable asking to have a book table anytime you are asked to speak?  Step out of your comfort zone and do it.

Have you looked for places to sell your books? Craft shows, festivals, art fairs, anywhere vendors sell their wares. Your books should be there. If you don’t believe in you who will.

Looking for and creating open doors is another way to get your name out there as you sell books. Don’t rely on online sales only. Diversify your opportunities. There are still lots of people who love paperback books and often when they meet an author will buy their books. I just arrange a book signing and a mini-workshop about writing at my local library.

Your book is not only your new baby it’s your new business. Treat it like one.

What have you done to prepare to make the sale?

 

 

 

What I Learned From My Live Book Launch

DSC_1202Last night was my live book launch. Not all authors do them. But for me, it was an opportunity to celebrate with friends, family, and co-workers. I wanted to share with you what I did. There are some basics everyone follows. The biggest of course, selling autograph copies. I’d read that book launches are more successful if they are not in a bookstore. So, I chose the fireplace room at my church. It had more of a living room feel.

S&C - invite postcard for social media(1)I post an invitation on FB multiple times. And passed out invitations to friends and co-workers. My hubby placed them on various bulletin boards in restaurants so perspective readers would be aware.

For the event, I decorated with a few flowers, table cloths that match my book cover. I served cookies and other finger foods along with coffee, lemonade, and water. I kept it simple and avoided crumblier fare like cupcakes.DSC_1208

My hubby set my book trailer to play on a loop. It showed on the big screen in the room during the whole event. That garnered more interest in the story.

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I share a few minute about my writing journey. Had a drawing for items that represented my story. I talked about the significance of each one in relationship to the story. (Each entry provided an email which gave me new names for my mailing list.) I read the first two pages of my book to the attendees.  Then we had a Q & A. The questions were interesting and a few silly. (My grandson who is 18 asked when his name was going to be in my book.)DSC_1196

Then I sat at a table and autographed books. My son took care of the money. I used a square so as not to miss any sales.

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Now I feel more confident about doing signings and other events in the future.

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What I could I have done better?

Advertised sooner and in more places. Mailed out some invitations.

Double check each item before I left. My husband had to run back for a few things before we started. Know the internet password. Fortunately, my son has a phone he can create an internet hotspot so we were saved when it came to square sales. It probably would be wise to look for that option for my phone when I’m out and about selling my paperback copies.

Less is more. I had way to many cookies and brought too many books. But both were an act of faith. Not a bad reason. I’d rather have too much than not enough. 😊

The event was encouraging and the comments from attendees were precious. This is what a real author does. YAY! I am a real author.

Link to my trailer and on the last frame is the link to order on Amazon

Love to hear from you in the comment section about your own book launches. Or any questions you might have.