Lawyers are always told never ask a question you don’t already know the answer too. And so it is when a writer is preparing for an interview. Here are tips to get you ready for just that.
- Write out a series of questions about yourself and the book you will be promoting. Tailor them to various scenarios. Questions surrounding your writing journey, the what-if moment of your book, and how you got from page one to the end. Write out twenty questions knowing they will only ask a few of them.
- Write out the answers to those questions. Then practice before a mirror answering those questions until the responses sound natural.
- Often an interviewer will ask for a media kit. This is that lovely packet of info about you and your books. Include a series of suggested questions. Pick your favorite questions to include. This helps both of you to have a smooth interview.
- Having prepared a string of possible questions if the interviewer likes to interview off-the-cuff (I hate those) the answers you give will sound natural because they will more than likely be a variation on the list you prepared.
- Practice your physical appearance. Sit up straight, don’t fidget, think about the position of your feet if you’re sitting. Do this before a mirror as well. If you can record yourself, you can correct things that might distract from your interview. I find myself wanting to itch my nose or push tiny strains of hair out of my face. It is very distracting on a video interview. While doing a radio interview, sit up straight and focus on the interview. Pretend the interviewer can see your face. I laid down part way through a podcast interview. When the interviewed aired, my voice dropped to almost a muffle at the point where I laid on the couch. UGH!!
- Avoid filler words. If you ever took a speech class, you know what I mean. Rather than pause the speaker fills those spaces with Uh, you know, you know what I’m saying, ah, um and other slang word that become a distraction to the listener. After hearing a speech by the CEO of the company I used to work for, my co-worker had counted at least twenty times in his brief speech he’d said you know. Even though what he said was important, his pause words erased its value for that listener.
- Talk slower. I talk fast, naturally. During a live interview, even a recorded one, you may find your voice speeding up, wanting to get every point in as quick as you can. Practice talking slower. Record yourself and listen to your pacing and pronunciation.
- Don’t just focus on selling your book during the interview. Engage with your listeners. Save the last few minutes to give the audience the information needed for a purchase. If the interviewer asks if you have anything to add at the end of the interview, that is the perfect time to hold up your book, restate the title and give your buy links.
- You don’t need to be perfect because your audience needs to feel they can connect with you. But you don’t want to sound so bad that it takes away from the message you want to get across. That’s why practicing the answers to your questions makes your conversation smoother.
- Avoid profanity or words that may offend. Know your audience, you want to sound professional and prepared.
- Know your audience so you can reach their felt need. As a romance writer, I don’t always focus on the romance elements in my books. I sold New Duet to a male veteran because my hero was a wounded warrior. I focused on the areas of my story that would appeal to my present listeners.
- If the very idea of doing an interview terrifies you take a class. A public speaking class at your local community college is an option. There are organizations such as Toastmaster who can give you the tools you need to speak with confidence. Carol Kent’s Speak Up conference is a wonderful place to learn as well.
My last comment. Don’t be so critical of the details after hearing and seeing yourself in an interview that you crawl under your bed in humiliation. Each opportunity to share about your book you will get better. The interview I did where I laid down on my couch part way through to me sounded bad. I talked too fast and my voice wasn’t consistent. I was surprised to learn that interview was the most listened to podcast for three weeks running.
Do you have any tips to prepare for interviews? Share in the comments.
Lonnie Holt’s external scars remind him of his failures, his internal scars torment him. Genny Collins seeks safety at the ranch once owned by Lonnie’s uncle. When Lonnie and his brother arrive, sparks fly and distrust abounds. While Lonnie and Genny fight the love growing between them, his past haunts him, and her past pays them a visit.
As her husband’s evil deeds and abuse haunt a mail-order bride from the grave, can she learn to trust again and open her heart to true love?
On visitation rounds as a lay preacher, the last thing rancher Jed Holt expects is to be shot at from the barn next to a burned-down homestead. But the soot-covered woman hiding inside needs protecting, and Jed is the man to do it whether she likes it or not.
Delilah James’s nightmares began when she came to Kansas as a mail-order bride. Her husband was nothing like his letters. Now that he is dead, she can’t shake his abuse from her heart. Trusting men tops her never-again list, and taking a job on the Holt ranch as a housekeeper is a means to save money and bring her parents west. But her attraction to the compassionate former chaplain both angers and confuses her.
Jed has his own nightmares from a POW camp and understands Delilah better than she knows. Can two broken people form a forever bond?