An Out of the Box Book Signing Venue

DSC_1315Finding places for book signings can be such a hassle. The possibilities of sales are risky. When I wrote my latest release New Duet I placed it in Aurora, Illinois with the intention of garnering a fan base from my hometown. To gain those readers I had to have book signings locally.  Which required me to leave my writing cave. One of the settings in my book is an Art gallery frame shop called If These Walls Could Talk. The owners support the arts. My heroine Isabella goes there to view the artwork and gains inspiration for her life.

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When I approached the owners about having a book signing they were excited. Aurora has entertainment every first Friday of the month from April to October. We agreed First Friday in August would be the perfect time to showcase me. Each First Friday has a theme. In a city of 200,00 there are activities at various venues down town.

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If These Walls Could Talk arranged to have the block in front of their store closed off for an Artist Block Party. The artist set up on the block to sell their wares. Many created pieces during the night. One woman held an art class for passersby. There were no other authors there.

 

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Notice the easel, paints and military items. These represent the characters of Isabella and Dan in New Duet.

 

The shop offered light refreshments and a wine tasting to those who came by to see the art inside. Jennifer is a smart marketer. She displayed my books in her window for two weeks before the event and they will remain for two weeks after. My book trailer played on a loop in the window.

I sold more books then I have at any event. Patrons came in and I mention my book was set in Aurora and this shop was one of the scenes. That intrigued them. (Key marketing point: Talk to people don’t just sit behind your table and hope to sell books.) I had copies of my historical romance Secrets & Charades on the table and those sold as well.

People who wouldn’t normally buy inspiration romance or shop in a Christian bookstore purchased New Duet. I found avid readers who were thrilled to get an autographed copy from a local author. The art community is a great supporter of one another. Often we forget writing a novel is an art form.

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I met ladies who are part of a book club. Who knows I may get featured there.

Getting my face out there in a non-typical book signing setting was fun and hopefully brings me new fans.

I offered a chance to win a $10 amazon card if they signed up for my e-newsletter.

I’d do another event like this in a heartbeat.

How about you? What venues were gold for you?

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Why I Set My Novel in My Hometown

 

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Aurora, Illinois has the Fox River flowing through downtown

 

 

The idea for New Duet ruminated in my mind for a while before I chose a setting. During that time, my husband and I went to a First Friday celebration. (Aurora, Illinois has fun events downtown every first Friday during the summer, starting in May and runs until September.)  The theme for that Friday was spotlighting local artists.

 

My husband and I walk around downtown visiting art galleries and stores, bars and restaurants that featured artists and photographers’ offerings from Aurora and surrounding areas.

 

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Isabell Wilson is inspired by this sculpted water fountain called The Dancing Stones

 

When we visited some artist’s studios, I knew my characters would meet in Aurora. Isabella has an art degree from a Chicago art school and yet, she married a music minister and never create art again.

Isabella needs to rebuild her life after her husband’s untimely death. Resurrecting her art muse in a city that supports the arts was a perfect plot twist.

 

Aurora has a diverse ethnic population of over 200,000. Museums, fun restaurants and the beautiful Fox River gave me scene settings—not to mention possible date opportunities in Chicago, 70 minutes to the lake shore by car. The local college and wonderful local architecture play a part in my story.

 

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The Paramont Theater a great place to see Broadway quality productions

 

The biggest challenge for me is I’m directionally challenged. My sweet hubby double-checked all my physical references and made sure they were on the correct street and my characters were headed in the right direction.

An extra bonus to placing my setting in Aurora are local book signings. I’ll be signing books at If These Walls Could Talk this summer.  This lovely framing store is also a gallery for local artists to display their work.

 

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If These Wall Could Talk Framing and Gallery

 

A wonderful scene in New Duet takes place in that shop. The co-owner and gallery manager, Jennifer Rauch was happy to feature me on…drum roll… First Friday in August. What a great cycle of creativity.

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If any of you are in the Aurora area the First Friday in August come by and say hello. I’ll be sharing more behind the scenes things from New Duet in future posts. Don’t miss out. Subscribe.