An Interview with best selling author Eva Marie Everson

I am beyond thrilled to have Eva Marie Everson as my special guest today. I’ve known this outstanding lady since starting my chapter of Word Weavers here in Illinois. She is the founder and president of Word Weavers International. Word Weavers made a profound effect on my life and I’m honor to have her grace my blog.

Yeah, a bit of a fan. Welcome Eva. I like to start by asking authors to share a little about their writing journey.

  I’ve written as far back as I can remember, and before I could put pen to paper, I made up stories and acted them out in the backyard of my childhood home. In 1996, I began writing for a children’s ministry. Then, in 1997, I began working on my first novel. Somehow, I knew it would be published! And it was; it was my third book published of the forty I’ve published since.

Forty is an impressive number. What is your latest published project?

  Dust

What inspired you to write your book?

The book came as an idea that formed after hearing the song Dust in the Wind by the 1970s rock band KANSAS. I questioned whether the lines in the chorus were true—are we just “dust in the wind” or do our lives really matter? And what about those who seem to be the “ordinary lives” of “ordinary people”? Can they leave extraordinary legacies? The story followed from there.

Wow! You have my attention. I have my copy and can’t wait to dig in. What kind of research was involved with this book?

I didn’t have to do a lot of research for this one. It begins in 1965 and goes to present time, all of which I lived through.

       So did it. 😊

Do you have a favorite verse that resonates with you? John 6: 68: Simon Peter answered him, “Lord, to whom shall we go? You have the words of eternal life.”

Such a powerful verse.

Here are two questions I love asking authors.

If you could go back in time and give one piece of advice for your younger self about writing, what would that be?

 Don’t wait. Do it.

Who is your best support system to keep you focused on your writing?

 My Word Weavers Page 6 group.

Word Weavers is a wonderful supportive on so many levels.

Writers are told to read. What is your favorite genre to read for fun?

I read a variety for fun and I am hopelessly hooked on anything by Richard Paul Evans. We don’t write alike, but my books are often next to his on bookshelves (Evans/Everson). So, since he is a multi-multi-multi bestseller, that doesn’t hurt me too much! 😊

I’ll have to check him out.

Before you go, I want to know where is your favorite place to write?

 In my office. I seem to slide into another world when I’m here (I’m here now).

Thanks so much for stopping by.

I’m posting the back cover copy of Dust to tantalize my readers.

Can an ordinary life leave an extraordinary legacy?

In 1977, when nineteen-year-old Allison Middleton receives a proposal of marriage from Westley Houser, she eagerly accepts, having no idea the secret Westley carries—a secret that will change Allison’s life forever. But Allison rises to the challenge of raising Westley’s toddling daughter as though she were her own.

Over the course of their lifetime together, Allison, Westley, and Michelle form the strong bond of family. As Allison struggles with infertility and finding her way during a time of great change for women, others—some she knows and others whom she never meets—brush and weave against the fabric of her life, leaving her with more questions than answers.

From teen bride to grandmother, Allison’s life chronicles the ups and downs of an ordinary woman’s life to examine the value of what we all leave behind.

More about Eva Marie Everson

Eva Marie Everson is a multiple award-winning bestselling author of both fiction and nonfiction. She is the president of Word Weavers International, the director of Florida Christian Writers Conference, the managing editor of Firefly Southern Fiction, and a wife, mother, and grandmother. She and her husband are owned by a very spoiled cat. They make their home in Central Florida.

Connect with Eva Marie on social media

www.EvaMarieEversonAUTHOR.com

Eva Marie Everson’s Southern Novels on Facebook

Eva Marie Everson on Instagram

Eva Marie Everson on Pinterest

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Why Narrow Your Audience Focus

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Whose your audience.

No matter how I asked, “What’s your audience?” The author I was speaking with insisted “my books are for everybody.” This from a conference attendee who’d heard from the podium and in the classroom many times—you need to narrow your audience.

I write Historical and Contemporary romance. And everyone knows women are the biggest audience for romance. Some men read romance. But the focus audience is women.

I can say Secrets and Charades audience focus are people who love historicals. Or those who love inspirational fiction. Adding those demographics, I have narrowed my audience more.

We need to define our audience to market to those most likely to read our books. Boys do not read girl books. They don’t. But girl’s read boy books. Whether the main character is male or female, a girl will read it. This is why there’s a huge need of middle-grade boy’s fiction.  Harry Potter is a boy’s book series read by people of all ages around the world. Most boy’s books stay within the demographics of boys and girls between the ages of nine and twelve.

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It is important to narrow your audience even on non-fiction. This same conferencee insisted everyone needed to read the miracles God wrought in their life and the devotional would impact everyone. Although everyone might benefit from reading these books, everyone will not read it. The category everyone does not exist in marketing. Although everyone should read the Bible, it is still catalogued under religious. And as powerful as the words of a non-fiction writer may be there still needs be a baseline for your audience. The Purpose Driven Life was marketed to church people but has been read by the unchurched.

I saw two wonderful devotion designed for middle schoolers. The author had written two versions reaching both boys and girls. There were places to doodle. It’s unique to that age. Not my idea for personal devotions but I have one friend who has always doodled when she listens to preaching. It helps her process. Although she is a grandma, she might use these devotionals.

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Having a narrow focus can draw all those who love your subgenre. It can also draw those who don’t. Mom reads my historical and tells her teenage daughter a bit about the story. She decides to read it then tells her friends. Statistically, most teens are reading Sci-Fi and Fantasy. I may find a new fan base with other-world readers. History is another world. However, most of my sales come from romance readers.

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An audience focus that is too broad is like a play marquee that reads A Play. Your audience may not buy a ticket.

Limiting your audience focuses your writing before you get started. Your vocabulary and jargon must fit your audience. This makes it easier to market your book when it’s finished. Defined readership helps when you write your proposal and during appointments with agents and editors at conferences. It sparks more interest in your writing if your marketing audience meets a need of their house. “My book is for everyone” is a novice response. And no matter how much you believe that, it won’t aid you in getting a contract or even self-publishing sales.

Anyone have any tips for narrowing your audience focus? Please share in the comments.