Time Saver: Make A Proposal Template

Proposal cloudI’m done. I finished my proposal for the sequel to my Historical Romance Secrets & Charades. This is the fourth book I’ve written a proposal for, but probably the twentieth proposal I’ve completed.  Every publisher has specific things they want to see in a proposal. So, when I submitted S & C I had to rewrite my proposal a few different ways. Now that I have an agent, I need to write a longer proposal. He can then cut and paste the components for each publisher he pitches to on my behalf, meeting their requirements.

I saved a lot of time by creating a generic proposal template. Back in the day when we made paper submissions, compiling a proposal required more time to put the information in the correct sequential order. Now I can open my template and cut and paste my personal info and other unchanging portions, It still takes time and may require some reformatting. But that is minutes rather than hours.

The basic components of every proposal are the cover sheet, author bio, back cover copy, comparables, marketing strategy, endorsements, synopsis and writing sample.

First two sections are easy to adjust without recreating

The cover sheet has information the publisher needs. My contact information is in the upper left. It includes my address, phone, email, genre and word count. The lower right has all my agents contact information and the center is where the words Book Proposal, the title and my byline go. Some publishers want a tagline just under the byline. Others want it before the synopsis in the body of your proposal. The cover sheet has a particular format for spacing. Once I created one all I need to do is change a few things for the next book proposal. I don’t have to go back and double check what the format should be for each new proposal.

The table of content is the next page it lists all the components by page number. Some publishers don’t want a table of content. I adjust the page numbers accordingly with each new book. And if they want less information, I delete those items from the table of content.

The body of the proposal

Next you would have the tagline, synopsis and back cover copy. (These would be new with each new book but once you’ve written them they stay the same for every submission for that book.) Synopsis is a summary of your story. I’ll explain more later.

A tagline is a sentence that grabs the reader. For my contemporary romance New Duet coming out May 1st with Clean Reads (Shameless promotion. LOL) I wrote: “Love is never needing to be someone you’re not.” It took several tries to come up with one that grabbed the theme. The tagline often appears on your book’s cover.

Your biography comes next. Submission guidelines may have a word count for that. Now that I have a novel in print and another coming out I needed to tweak my bio. Additional awards or speaking platforms might need to be added in the future. Keep your bio current. The one in the proposal may be different from what goes on your book cover or any other published work.

Next comes writing credentials. Post your most recent at the top and descend to older things. List any awards, degrees and writing classes completed. Be sure to mention organization memberships. This is especially important if you are an unpublished writer. By organizations I mean writer groups or something that relates to the topic of your novel or non-fiction book. Being part of a writing organization shows you are serious about the craft. And if you are, for example, a lawyer proposing a legal thriller that information would be important.

The next portion is endorsements. You may already have individuals and authors willing to endorse your book. These endorsers need to have credentials. Your mother or friend (unless they are an author or an expert in their field relating to your novel) are not the endorsers you want. You can list all those who are willing to endorse or you are willing to ask for an endorse. Because I know a lot of authors I listed all of them as potential endorsers in my first two novel proposals. It was a long list. This showed the editor that I had people willing to support me I got seven endorsements for my first book. I didn’t actually ask everyone on my list because some authors don’t write in my genre. A recommendation from a Sci-fi author for a historical romance isn’t that impressive. Those who endorse you often promote you on their social media. So be sure the people you ask fit the genre you write. Endorsers don’t have to be fiction writers. A friend is writing a novel that addresses human trafficking; she plans on getting endorsements from organization that rescues these people. Once you have your list of endorsers, you can pick those that relate to the novel you’re proposing and don’t have to recreate the list every time. If you have a written endorsement from someone who read your draft, add it here. This shows you’re a go-getter. List all the social media you actively use.

Marketing Strategy is a tough one whether you are published or not. My first proposal listed things I was willing to do. Be honest in what you know others have done that you feel comfortable doing. Authors must help market. Even traditionally published authors market. Now I merely tweak my list adding what worked for me and deleting things that didn’t.

Parts that are new

Your target market may change if you change genres. This is the readers you are focusing on. Do not say everyone. Those words show you have not done your research. Be more specific. Teens are not the target market for my historical romance. Teen girls might read it because their mom bought the book. And some men read romance. Statistically women over 30 read historical romance. While millennials often read fantasy, dystopic and sci-fi. Know your market. Don’t assume because family and friends of all ages read your draft and loved it that this is your market.  You are not a marketing expert. Trust the experts.

The back-cover copy, and synopsis will be fresh copy. The back copy is a short couple of paragraphs describing the story. A marketing tool to get the readers’ interest. Don’t explain it all. Leave the reader hungry.

The synopsis is retelling the entire story with all the twists in 6 pages or less. Focus on the main character’s story. The editor must know the surprise bits and who-done it.

Some publishers want character descriptions. The two main characters are usually enough. But if you have created a fantasy world, then introducing each character is expected. Some authors include drawings of characters and maps of their world.

Unless a full manuscript is requested, you send the first three chapters and only the first three chapters. Make those first three chapters your very best work. Even if your think chapter five is the most exciting, send the first three. Only non-fiction submissions allow you to send chapters out of order. A few publishers may not require a writing sample if they know your work. Again, follow guidelines.

Proposals can be as short as ten pages or up to 50. (excluding full manuscript). Each of the basics I mentioned previously can be broken down into sub categories. Be sure to read the submission guidelines.

The proposal is how you sell your story idea. For me it is a painful process. I’d rather be crafting a story. Having a template of the basic information saves me time and reduces the pain to the synopsis and back cover copy. So, take extra time to make each section shine. If your proposal doesn’t grab the editors they will relegate your submission to the circular file.

What tips do you have for making proposal creation less painful?

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Marketing Accountability

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Marketing tip # 5 Be accountable

I hate the idea of marketing. I’ve already mention how little I know.  One thing that is keeping me on task is having someone to be accountable to. She checks in with me every week to see how my marketing is going.

She is also doing research, searching for the best marketing options for me.  I don’t have the time or the inclination to figure it all out on my own. Erin is a godsend and I am grateful. She is a writer and aspiring novelist. But your marketing accountability person need not be a writer.

Your spouse, a family member or friend can be that person. It is so easy to let life interrupt your marketing goals. Knowing someone is going to ask about your progress and meet with you to achieve them can be the perfect catalysis.

Don’t settle for just anyone. Avoid the too helpful and bossy. They love to fix things. They’ll take over and make you crazy.

Instead find someone you feel comfortable with. And who understands your project and listens to what your endgame is.

Questions to ask yourself

Do you trust their counsel?

If they see you are going over budget and their suggestion is to trim it. Could you receive that sort of advice from them?

Do they respect what you do?

If your spouse, friend or family member doesn’t think being a writer is a real job why would you ask for their help? Look for people who admire your tenacity for taking on the hard task of writing a book. They will be excited to help you market it.

Are you open to criticism from this individual?

How the two of you relate can make or break your success. Criticism is not the same as counseling. Criticism may not come with an alternative solution.  Can you receive their criticism and evaluate the bones to find the truth behind the sharpness? If not, your stress levels are going to wreak havoc on your decision making.

 Do they keep their commitments?

I’ve known people who say yes to every project. But rarely finish any of them. The committee member who shows up once full of ideas. He never appears again until the celebratory banquet.

 Can they agree to disagree and work with you, anyway?

After carefully considering the counsel or criticism, you still decide to do it your way. will they walk away or stand by you? This is your show, not theirs. Your reputation and success are on the line. Can they stay supportive in the background and let your choice play itself out?

Once you’ve found that person treat them with the same respect and consideration you want for yourself. Together with the aid of your launch team you should create the right amount of buzz to push your sales consistently forward.

 

Do you have a marketing accountability partner?

 

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Are You Participating

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Marketing tip # 2 Participate.

There is a learning curve in marketing. The less you know the longer the curve. Educating yourself before you even have a book to market shortens the curve by miles. The easy way to learn to maneuver the writer’s marketing journey is to participate in others’ journeys.

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Facebook Virtual Launch Parties reach across state lines.

I’ve participated in a few virtual launch parties, and its easier than I would have first thought. Now with Facebook live, it can be even more fun.  Lots of posting, trivia questions, and giveaways.  Even if you don’t win it’s a great time.  I haven’t had a chance to be on someone’s launch team and be part of the behind the scenes crew. But I’ve taken my own advice and asked a lot of questions from those who have.

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Beth Ann  Ziarnik participates in her live Book Launch with wonderful results.

 

 

Participate in live events

I’ve been to book signings and have supported authors when I can. I’ve stopped by author booths and craft shows and learned how effective this sort of event is.

Participate in Conferences

Going to and meeting fellow authors at conferences can help build a plank on your platform. People who provide information and help when you are published. Attend classes. Have lunch with a new friend. Thank speakers and teachers for their time and knowledge. They will remember you and may be more willing to lend a hand in promoting your work.

Cynthia Ruchti  always looks sharp. This is how a successful writer should dress.

I meet one of my favorite authors, Cynthia Ruchti at a conference.

Participate in the world around you

Writers are often solitary individuals. Keeping company with their characters and lots of books. Get out of your writing cave. Find friends who are not writers and do things together. Volunteer at church or organizations so people know who you are. If you are employed be sociable. These people are future book buyers. Friends are more willing to take a chance on your story even if it’s not something they would normally read. Those friendships are golden for free promotion.

How do you participate in preparation for marketing?

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