Memes, Storylines, and a Giveaway

Here are a few memes created for Secrets and Charades. Do you see a story thread here. They are a necessary part of your marketing tool box. If you’re not comfortable doing them yourself find someone who does. It’s worth the time and effort.

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Eye twitch meme

Creating memes from key phrases in a novel is always a challenge. But it can be fun too. It is a great way to create interested in your novel.  Do you see the story thread in these?

I’d love to see your memes. Post them in the comments. Or the link to them. In honor of the upcoming release of Secrets and Charades I’ll give away an autographed copy to one of  the commenters.

Writers Need a Marketing Budget

calculator-1464008_1280Marketing tip #3 Budget

This is not a fun subject to talk about. Have a budget. I am focusing on doing as much free marketing as I can for my new novel.  Free is always good. But to reach more readers, I am going to have to spend money. Gone are the days where the publisher paid for all the marketing. My budget is small so I am going to be very careful where I place those funds. Every publisher has their own list of what that is so I won’t elaborate here.  If you are self-publishing then all the expenses of the book fall on you. A budget is even more crucial for self-pubs to stay on track with what needs to be done.

Free marketing

Facebook, twitter, and other social media are free forms of marketing. Just don’t make every post about your book. There’s an 80-20 rule. 80% of your posts is about other things; your characters, your setting, funny things, memes and photos, other author’s books, promoting other people’s endeavors and 20% talking about your new release and buy my book posts.

Word of mouth is free advertising. Encourage your friends, family and launch team to spread the word.

Costs

Marketing cost may consist of launch party giveaways, both virtual and live parties, bookmarks, postcards, flyers, ads. Other possible investments might be craft fair table fees and book trailers. Video trailers are becoming very popular but may not fit your budget.

Marketing never stops

I will need to continue to market after the initial sales. Funds from a portion of the sales must go toward ongoing marketing budget. Authors are in business. So, I better not use every dime of my royalties for household needs or a vacation.  A percentage must stay in the bank.

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Once that first book is out I will need to continue producing more books because the possibility of that one book becoming a best seller giving me millions of dollars is highly unlikely. So, I’ll need to budget funds for editing and advertising for those upcoming projects as well.

Test the waters

If one form of marketing doesn’t get me the results I desire, I’ll try another. I’ve been advised not to invest more than I am comfortable losing on any new method. Test the waters with the smallest possible investment. If I’m happy with the results I’ll invest more.

If your income exceeds your output, you are a success.

Don’t know what is a reasonable budget? Refer to my marketing tip #3. Ask author’s with good sales figures what they have done.

Final thought

No amount of budgeting will work if your manuscript is not well-written. Always make craft your number one goal. That said. Even a well-written manuscript won’t sell if it is not marketed well. Writing and marketing go hand in hand.

What kind of budget is working for you?

Where are your budgeted marketing dollars being the most effective?

Because I am new at this too I’d appreciate comments from readers about their experience.

 

 

 

 

Are You Participating

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Marketing tip # 2 Participate.

There is a learning curve in marketing. The less you know the longer the curve. Educating yourself before you even have a book to market shortens the curve by miles. The easy way to learn to maneuver the writer’s marketing journey is to participate in others’ journeys.

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Facebook Virtual Launch Parties reach across state lines.

I’ve participated in a few virtual launch parties, and its easier than I would have first thought. Now with Facebook live, it can be even more fun.  Lots of posting, trivia questions, and giveaways.  Even if you don’t win it’s a great time.  I haven’t had a chance to be on someone’s launch team and be part of the behind the scenes crew. But I’ve taken my own advice and asked a lot of questions from those who have.

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Beth Ann  Ziarnik participates in her live Book Launch with wonderful results.

 

 

Participate in live events

I’ve been to book signings and have supported authors when I can. I’ve stopped by author booths and craft shows and learned how effective this sort of event is.

Participate in Conferences

Going to and meeting fellow authors at conferences can help build a plank on your platform. People who provide information and help when you are published. Attend classes. Have lunch with a new friend. Thank speakers and teachers for their time and knowledge. They will remember you and may be more willing to lend a hand in promoting your work.

Cynthia Ruchti  always looks sharp. This is how a successful writer should dress.

I meet one of my favorite authors, Cynthia Ruchti at a conference.

Participate in the world around you

Writers are often solitary individuals. Keeping company with their characters and lots of books. Get out of your writing cave. Find friends who are not writers and do things together. Volunteer at church or organizations so people know who you are. If you are employed be sociable. These people are future book buyers. Friends are more willing to take a chance on your story even if it’s not something they would normally read. Those friendships are golden for free promotion.

How do you participate in preparation for marketing?

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