Tips for choosing the best social media platform to sell your books

I attended a Serious Writer’s retreat two weeks ago with speakers Cyle Young and Michelle Medlock Adams. It was chockful of helpful information.  I want to share with you a few tidbits I learned over the next few posts. Today I’ll mention social media and genre. Deciding which social media platforms to be on is so confusion. Someone will say all of them, while others say pick one and do it well. I learned a few tips to help me focus. Genre and your target audience play a big part.

LinkedIn is for those looking for freelance work. Many corporations have websites and need bloggers. There are people looking for ghost writers and you can find experts on subjects for any article assignments you may have. If you write fiction it’s a good place to get writing assignments that pay well to supplement your income.

Facebook If you write women’s fiction, children’s books and even things that appeal to men focus your time here. Statistically, women buy the most books. Moms and grandmothers buy the majority of books for children through middle school.  They not only buy for their children, grandchildren but their husbands as well.  Non-fiction books on a variety of subjects can be promoted here too. For the same reason, women make most book purchases. You want to be where people are more likely to spend money.

Twitter is considered the best place to meet editors, publishers and other authors. Also, if this is your favorite social media and you have lots of followers, this can work for promoting your books. I’ve heard of authors selling a large quantity of books by having a large twitter following.

Instagram is for YA authors because young people aren’t on Facebook, they consider it their parent’s social media.  YA readers are active on this site. YA authors have a better chance to find followers and promote their books on Instagram. Don’t forget Instagram is a picture, video driven media. Memes are big on this platform. There are tutorials with tips to promote on this media. Google them.

Pinterest is a great place to promote cookbooks, craft books and any do-it-yourself books. How many cool ideas have you found when you’re remodeling or searching for a new recipe? This leads to sales as you offer fun pics and videos around your books.  Building character boards for your fiction is a nice way to introduce your book to the world. You can link to your sales platform. It’s a nice addition for fiction, but it’s not the premiere spot for sales.

Not everyone will agree with these suggestions because you may have found your sales niche in a platform other than those recommend above for your genre. These guidelines will help you not waste time on media that won’t find the audience you need.  The larger your followers, the larger your platform for sales.

Remember the 1 in 6 rule. Post one buy my book post for every six posts on social media. The other five should be memes, photos and stuff that interest you even other authors books. Then you are not beating your followers to death with a sales pitch.

Hope you found these tips helpful.

What social media has worked best for you?

 

 

 

Memes, Storylines, and a Giveaway

Here are a few memes created for Secrets and Charades. Do you see a story thread here. They are a necessary part of your marketing tool box. If you’re not comfortable doing them yourself find someone who does. It’s worth the time and effort.

meme 4

meme 3

 

 

meme 2

meme 7

Eye twitch meme

Creating memes from key phrases in a novel is always a challenge. But it can be fun too. It is a great way to create interested in your novel.  Do you see the story thread in these?

I’d love to see your memes. Post them in the comments. Or the link to them. In honor of the upcoming release of Secrets and Charades I’ll give away an autographed copy to one of  the commenters.

Creating Memes to Promote Book Sales

I’ve been experimenting with memes. You know the words displayed in an artist frame. When I think of memes I think of comments added to the grumpy cat photo, funny kid’s pics and favorite actors. Recently, we’ve seen a lot of minion memes.

i-do-my-own-writing-stunts

This an example of a meme you  find all over facebook.

Statistically, people stop to read words placed on a meme more than words alone. If I want my Facebook friends and twitter followers to take interest in my book I need to engage them now. Memes are a fun and actually easy way to do it.

setting-writing-goal-memechocolate-183543_640

I created this meme on Pic monkey. I found the picture on pixabay.com and the quote is my own.  You can change font size and color so it is easy to read.

I was surprised how easy. If you take lots of pictures or in my case, my husband takes lots of pictures, then you can search through those to start your creation. You can use free photo sites like pixabay.com and morguefile.com to find pictures. Or you can create colorful backgrounds for your quotes. Word is too painful to use to create anything artistic. Word Publishing or PowerPoint programs work pretty well. There’s a bit of a learning curve at least for me. My hubby uses them with ease.

fear-and-doubt-meme

This is a quote from a blog post. Putting key phrases from blogs either as a meme on the blog or social media draws attention to your work. There is something missing can you tell what it is? Created with Picmonkey.

I like Picmonkey. It’s a great website. I use it for preparing photos I want to post, but you can also create memes for FB, twitter or blogs. The site has FB and Twitter templates. You can customize the size. Create collages and more. Choose between the free and paid versions. It’s easy to use. The free one is great. I am a subscriber now because the fee gives me more options. There’s a free trial available and step by step instructions.

ps-2911-meme

This meme has my website at the bottom. The missing component to the previous meme. Also be sure to give correct to the person or book the quote is taken from.  Created with Picmonkey.

My plan involves posting quotes from my novel nearer it’s launch date. For now, I can post memes with favorite quotes, verses and the occasional words of wisdom I create myself. There’s lots of background art to choose from to help set your meme apart. Great for me who has only a small amount of artist flare in my left pinky finger. The backgrounds help your Pinterest boards look fantastic. You can resize, sharpen or crop a photo. With the paid version you can create invitations, business cards and more.  So Cool!

eye-meme

This is a picture I found that reminds me of my heroine Evangeline in Secret and Charades. This quote does not appear in the novel. I wanted to show how easy it is to add text to pictures with Picmonkey.com

Tell me how you create memes? Feel free to post your meme in the comment section and share what program you use. Together we can make this meme experiment easy for everyone.

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