Why price your book for free on Amazon?

I’ve run across more than one author who refuses to give their books away for free, for any reason. So why would I? My reason is simple. I’m investing in future sales and finding new fans. Amazon allows you to price your e-book for free or 99 cents for a few days a few times a year. This is a great way to get new readers. And a great way to find a new audience by using Bookio. Bookbub and other newsletter emails whose thousands of subscribers are looking for free or 99 cents book deals. They want to discover new authors in their favorite genres to add to their TBR pile. This gives great exposure and usually raises your sales rating on Amazon. I’ve found it successful in the past and am jumping on the bandwagon again.

The Cowboys, the novella collection my story Healing Hearts appears in goes on sale for free on Amazon from today, February 13th through the 17th.  Click link here. If you’ve never read this collection here’s your chance to read the e-book for free.

I used Bookio for my contemporary romance New Duet and it rose to #1 in Religious Contemporary Romance on Amazon during its free days. I’m hoping for the same result for The Cowboys this week in a different category, of course.

It will be offered in Bookio email list at the same time.

Click here to check out Bookio.

And to give me more exposure I’m part of the Love to Read Facebook Party. join me by signing up here. Several romance writers will be featured. We all get an hour each. I’ll be taking the 6pm Friday slot. I’m excited to meet potential new fans.

Additional exposure for the sale will be by my fellow-authors of The Cowboys who will post the sale on their social media multiplying my reach by four.

Why would I give my words away for free?

Let me repeat, I’m attempting to get more fans for one and building my sales numbers for another. These are essential if I want traditional publishers to be interested in publishing my work in the future. This is also important for those who self-publish, without the exposure, sales numbers will not grow.

Share any sales tips you have in the comments.

I’d love to see you at the Love to Read Facebook Party.  I’ll be featured at 6pm on Friday. Please stop by. Who knows you might find a few new authors to add to your TBR pile.

Biggest Reason Great Writers Get Rejected By Big Pub Houses

A fellow author shared a personal experience on her blog that resonated with me. She’s a great writer. She self-published several books and is also traditionally published with a small house.  There are awards on her wall for all her hard work. With all those books under her belt, she went to one of the larger writer conferences this past summer and made an appointment with the editor of a prestigious publishing house. She hoped to gain their interest and a contract.

Despite her fantastic writing and numerous books, let’s not forget awards, the editor told her without hesitation that her sales didn’t justify taking a chance on her. Her platform wasn’t large enough to garner the kinds of sales they expected from their authors. Heartbreaking.

Unfortunately, this is the truth of the matter. Like my friend and most authors, I too am struggling with this same quandary. Not only do our books need to be stellar to catch the eye of the larger, therefore, more lucrative publishers we need to market the dickens out of them and have the numbers to prove it.

That platform consists of multiple social media streams with sizable followings. You must interact on group sites and post every day about things, other than buy my book. And that doesn’t include making memes and producing ad copy. Writer’s newsletters must be engaging and offer something of value beyond information about the author.

Then we must find the right places to draw attention to our books in order to increase sales. Free on Amazon requires so much more than arranging the dates to be free. We have to spread the word everywhere that it’s free. Place ads to announce it’s free. It makes my head spin.

Do you often repeat the mantra, all I want to do is write?  Don’t we all wish that was true?

My goal for 2020 beyond staying on tasks with writing is increasing those numbers; sales, newsletter subscribers and followers. If I can get notoriety through other creative means then awesome. I lack the ADD drive of some of my fellow writers and have hired someone to help with my social media marketing. Even so, there are still things I must do, personally engage with followers. *sigh*.”Don’t get me wrong, I love people, but I prefer to interact face-to-face rather than on social media Call me old fashion.) So, I will cling to a motto that has helped me in the past, inch by inch everything’s a cinch, yard by yard everything is hard. I’ll take on what I can without making myself crazy and lose my creative muse and in time I hope to reach my goal. When I do I might be as nervy as my friend and pitch one of the big five publishers and see where that lands me.

What are some marketing tips you can share to help build a platform?