Time Saver: Make A Proposal Template

Proposal cloudI’m done. I finished my proposal for the sequel to my Historical Romance Secrets & Charades. This is the fourth book I’ve written a proposal for, but probably the twentieth proposal I’ve completed.  Every publisher has specific things they want to see in a proposal. So, when I submitted S & C I had to rewrite my proposal a few different ways. Now that I have an agent, I need to write a longer proposal. He can then cut and paste the components for each publisher he pitches to on my behalf, meeting their requirements.

I saved a lot of time by creating a generic proposal template. Back in the day when we made paper submissions, compiling a proposal required more time to put the information in the correct sequential order. Now I can open my template and cut and paste my personal info and other unchanging portions, It still takes time and may require some reformatting. But that is minutes rather than hours.

The basic components of every proposal are the cover sheet, author bio, back cover copy, comparables, marketing strategy, endorsements, synopsis and writing sample.

First two sections are easy to adjust without recreating

The cover sheet has information the publisher needs. My contact information is in the upper left. It includes my address, phone, email, genre and word count. The lower right has all my agents contact information and the center is where the words Book Proposal, the title and my byline go. Some publishers want a tagline just under the byline. Others want it before the synopsis in the body of your proposal. The cover sheet has a particular format for spacing. Once I created one all I need to do is change a few things for the next book proposal. I don’t have to go back and double check what the format should be for each new proposal.

The table of content is the next page it lists all the components by page number. Some publishers don’t want a table of content. I adjust the page numbers accordingly with each new book. And if they want less information, I delete those items from the table of content.

The body of the proposal

Next you would have the tagline, synopsis and back cover copy. (These would be new with each new book but once you’ve written them they stay the same for every submission for that book.) Synopsis is a summary of your story. I’ll explain more later.

A tagline is a sentence that grabs the reader. For my contemporary romance New Duet coming out May 1st with Clean Reads (Shameless promotion. LOL) I wrote: “Love is never needing to be someone you’re not.” It took several tries to come up with one that grabbed the theme. The tagline often appears on your book’s cover.

Your biography comes next. Submission guidelines may have a word count for that. Now that I have a novel in print and another coming out I needed to tweak my bio. Additional awards or speaking platforms might need to be added in the future. Keep your bio current. The one in the proposal may be different from what goes on your book cover or any other published work.

Next comes writing credentials. Post your most recent at the top and descend to older things. List any awards, degrees and writing classes completed. Be sure to mention organization memberships. This is especially important if you are an unpublished writer. By organizations I mean writer groups or something that relates to the topic of your novel or non-fiction book. Being part of a writing organization shows you are serious about the craft. And if you are, for example, a lawyer proposing a legal thriller that information would be important.

The next portion is endorsements. You may already have individuals and authors willing to endorse your book. These endorsers need to have credentials. Your mother or friend (unless they are an author or an expert in their field relating to your novel) are not the endorsers you want. You can list all those who are willing to endorse or you are willing to ask for an endorse. Because I know a lot of authors I listed all of them as potential endorsers in my first two novel proposals. It was a long list. This showed the editor that I had people willing to support me I got seven endorsements for my first book. I didn’t actually ask everyone on my list because some authors don’t write in my genre. A recommendation from a Sci-fi author for a historical romance isn’t that impressive. Those who endorse you often promote you on their social media. So be sure the people you ask fit the genre you write. Endorsers don’t have to be fiction writers. A friend is writing a novel that addresses human trafficking; she plans on getting endorsements from organization that rescues these people. Once you have your list of endorsers, you can pick those that relate to the novel you’re proposing and don’t have to recreate the list every time. If you have a written endorsement from someone who read your draft, add it here. This shows you’re a go-getter. List all the social media you actively use.

Marketing Strategy is a tough one whether you are published or not. My first proposal listed things I was willing to do. Be honest in what you know others have done that you feel comfortable doing. Authors must help market. Even traditionally published authors market. Now I merely tweak my list adding what worked for me and deleting things that didn’t.

Parts that are new

Your target market may change if you change genres. This is the readers you are focusing on. Do not say everyone. Those words show you have not done your research. Be more specific. Teens are not the target market for my historical romance. Teen girls might read it because their mom bought the book. And some men read romance. Statistically women over 30 read historical romance. While millennials often read fantasy, dystopic and sci-fi. Know your market. Don’t assume because family and friends of all ages read your draft and loved it that this is your market.  You are not a marketing expert. Trust the experts.

The back-cover copy, and synopsis will be fresh copy. The back copy is a short couple of paragraphs describing the story. A marketing tool to get the readers’ interest. Don’t explain it all. Leave the reader hungry.

The synopsis is retelling the entire story with all the twists in 6 pages or less. Focus on the main character’s story. The editor must know the surprise bits and who-done it.

Some publishers want character descriptions. The two main characters are usually enough. But if you have created a fantasy world, then introducing each character is expected. Some authors include drawings of characters and maps of their world.

Unless a full manuscript is requested, you send the first three chapters and only the first three chapters. Make those first three chapters your very best work. Even if your think chapter five is the most exciting, send the first three. Only non-fiction submissions allow you to send chapters out of order. A few publishers may not require a writing sample if they know your work. Again, follow guidelines.

Proposals can be as short as ten pages or up to 50. (excluding full manuscript). Each of the basics I mentioned previously can be broken down into sub categories. Be sure to read the submission guidelines.

The proposal is how you sell your story idea. For me it is a painful process. I’d rather be crafting a story. Having a template of the basic information saves me time and reduces the pain to the synopsis and back cover copy. So, take extra time to make each section shine. If your proposal doesn’t grab the editors they will relegate your submission to the circular file.

What tips do you have for making proposal creation less painful?

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Conference Tip # 4 Synopsis and Proposals

Two great proposal writing books from my library. There are sections in each focusing on writing a synopsis.

Two great proposal writing books from my library. There are sections in each focusing on writing a synopsis.

You’ve made your business card and you may or may not have opted for a sell sheet. Another option is a synopsis of your book. A more complete presentation of your project is a proposal. It is a sell sheet on steroids containing pages and pages of information. Let me give a brief description of these and let you decide if you want to bring them to the conference.


A synopsis or summary condenses your entire book content to as few words as possible. The goal of a synopsis is the same as a sell sheet—to get interest in your project during appointments. This must be concise, complete and compelling. You should know your story well enough to tell it without rambling. As you write your first draft, you will probably put in too much detail and it will run much too long. Once it is complete, cut all unnecessary words and rabbit trails. Then trim, trim, trim all words that drag or distract. The synopsis is the first impression of your writing skills so make it stellar. Be sure to have others critique it for grammar, spelling and any other error that give you black marks rather than stars. Try to keep it to a page, no more than a page and a half. A well-written synopsis should promote discussion about your project and you. And ultimately a request for a proposal.


A request for a proposal used to mean you handed it over at the conference. Some editors still take hard copies of proposals. Most do not. Email as an attachment is now the norm. Hauling home lots of paper proposals, especially on a plane, is not practical. Often the request will be accompanied by a guidelines sheet. Follow it to the letter.

There are lots of books with step by step examples of how to put together a proposal. A proposal has many components. A proposal for fiction has slightly different requirements than non-fiction. Pay attention to details. If you are on a time crunch, put writing the proposal aside as a to-do after the conference, especially if you are a newbie. You will find  proposal writing books for sale at the conference. Check for conference class offerings; often how to write a proposal is listed.

If you want to take a proposal, you don’t need many—one maybe two. (Again most requests will be for email versions.) The advantage of a completed proposal before the conference is ease of submitting after the conference. Be sure you review the guideline sheet and customize each proposal to match each publisher’s request. (Be sure to send a proposal to each person who asked you as soon as you can after the conference.) You will find that most requests follow the same format, but some may have a few additional components. You might want to create a template to follow for all future proposals.

Here are the basic components of a proposal

  • A Cover Sheet

A single page, single spaced, specific format containing your title, word count, name and contact information and agent information (if you have one). Sometimes it contains a pitch line. (One line about the book.)

  • Synopsis

Generally single spaced, 1 ½ to three pages long. Be sure to tell the ending so publisher can see how the story plays out.

  • Writer’s biography

Single space description written in third person with a photo.

  • Sample chapters

Usually double spaced. Always the first three chapters or first fifty pages.

  • Comparison titles.
  • Similar books to yours. How yours is the same yet different.
  • Chapter Outline

Usually this is for non-fiction. An outline gives the publisher a good idea of where you are going with your subject matter. Sometimes a publisher wants a chapter by chapter synopsis of fiction.

  • Marketing

Include a marking page of what you can and will do to help sell your book.

  • Audience

Who are your target readers? Women, young adults, history buffs, theologians? Everyone is not an acceptable answer. Ex: Women who want to get away to pioneer days for the weekend will enjoy this book.

  • Genre

Publishers want to know what genre your book falls into. They are always looking for books in genres their company is light in. Here is a short general list. There are lots of subgenres and genre definitions change. Contemporary Romance, Contemporary, Historical, Women’s Fiction, Mystery/Suspense, Romantic Suspense, Young Adult, Children, Science Fiction, Fantasy, Western and the list goes on. For non-fiction you might list Christian Living, Self Help, Devotional, Bible Study, and Health. Your book might fall into more than one category.

Take your time

As you can see, a proposal takes time to put together well. If you are a newbie and your conference is a few weeks away, you might want to forgo the proposal and focus on the summary and other tools. It is better to attend the proposal class, buy the how-to book and get some critiquers to look over your proposal after a request has been made. A well-done proposal following the specific editor’s guidelines has a better chance of getting off the slush pile. If you have time to do a proper proposal in advance of the conference, I would remind you to make it stellar with no grammar or spelling errors. (I know I say this a lot.) Make each word count. Your writing is judged on how well you write your proposal.

Here are two links to books on writing proposals. Each one has details on synopsis writing as well.



What success have you had in sharing your synopsis at a conference? Have you had a request for a proposal? I’d love to hear your experience.


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