Reflections on My Online Launch party

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A week ago today was my virtual book launch. It was both exciting and scary. Exciting because it was a launch for my book and not someone else’s. Exciting because it was a launch for my book and not someone else’s. I’ve been to others launches. But being the center of the launch was surreal.

I don’t have the sales figures yet because my book released on the 15th. But I think the launch did bring more interest in my novel. Paige Boggs, my marketing guru thought it went well.

Be Proactive

I decided to be proactive in advance. I’ve read lots of blogs from successful authors to start garnering interests early. I posted some trivia facts about Secrets and Charades and things I’d learned from my research on my author page every Monday for seven weeks. Then I post the whole group as a post the day before the launch. Then I composed seven trivia questions to post on my launch. Some were true or false. Others were multiple choice questions. You could check the facts before answering or just guess. Of course, I had to post the answers at the end of the party so those who answered the trivia could grade themselves.

Every commenter was placed in my drawing for a variety of things. I gave away one paperback version and one kindle version of my book and amazon gift card and stuff related to my story.

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I posted about each item and how it related to the story. And I cut and pasted the trivia questions so I had more time to comment to commenters.

The last portion was a Q &A for me. People actually asked me questions—amazing. My friend and fellow-author John Turney kept everything pretty lively with his silly comments and fun questions. Having veterans of launch parties attend helped keep the discussions lively.

People hung around at the end to see who won what prizes.  Paige has a randomizer thingy that choices winners. The winners were pretty excited. And it seemed everyone , whether they stopped by for the whole two hours or for a few minutes had fun.

Those from my stage crew who could attended were among my guests and they brought along their friends.

Benefits of the party

I noticed this blog has picked up some more traffic.

More people have their curiosity piqued about the book and are talking about it with friends.

I’ve been notified by those who attended or just saw the announcement that they had ordered my book.

After the party

Now I’m busy with the help of my amazing husband sending out prizes to the lucky winners. Note to self. Postage is a real downer.

 

Have you ever attended a launch party? What did you think of it? Have you hosted one? How did it go for you?

 

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When Your Book Debuts:Virtual Book Launch, Giveaways and Blog Tours

 

celebration-2003146_1280Virtual Parties pepper cyber space. These events cover everything from a new product line to a Birthday party for a loved one far away. Virtual Book launch parties are the new must do thing for Authors who are serious about marketing their books. I’ve been to a few. Now it is time for me to host my own. I’m looking forward to seeing how successful my launch will be.

My novel Secrets and Charades releases Wednesday. I’m celebrating on my Facebook Author page. click here. My marketing Diva Paige has set up the event and all of you are invited to attend. Here is the link to the event page.

I’ll be playing a trivia game. Commenters can find the answers on my Author page. The prizes are fun items related to my story. A few lucky commenters will win free copies of my novel in Kindle and paperback. I’m also adding an Amazon gift card to the mix. I’ll be premiering my book trailer as well.

We’ll have a fun and you won’t even have to leave your house. The cool thing about a virtual party is you can go visit it after the party is no longer live. So if 2-4pm CST doesn’t work for you check out the fun for a few more days.

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My biggest fear in planning this party is very few people will stop by to say hello and comment. And when we have a Q&A no one will have any questions. So, this is a big step for me. I’ll share what I learned from my experience in a later post.

Stop by, invite your friends. I won’t be posting on this blog Thursday because I’ll be busy decorating.

Blog Tours

Blog Tours are another must for Authors. So, I’m doing guest posts for twelve different blogs.Three have already been posted and the rest will post this week. Tomorrow the actual day my book releases you can find me on three more.

here Author Culture

here Beth Ziarnek

here Love lines from God

. I’ll be giving away books to commenters there too. More chances to win

Speaking of winners Heather Roberts is the first official winner of my novel from last weeks post on memes. Congratulations Heather.