Marketing tip #1 Ask
I absolutely hate to ask. Because I hate rejection more.
If you’ve been building a network with other writers, the asking is easier.
When my publisher asked me for a list of possible endorsers, my knees knocked. Then I recalled all those whose books I have reviewed and promoted. They said anytime they could help me out they would and to just ask. So, I asked thinking I might get one or two. I got seven. Seven endorsers. Seven people who got a pdf copy to read and can easily do a review when Secrets and Charades is out. I secured Beta Readers the same way. Those awesome readers who look for typos and other weirdisms before it went to press. They too can post Book Reviews.
Phew! That wasn’t so hard.
Another asking hill to climb
Ask people to be part of your launch team. That was a scary thought for me. What if they say no. What if they say yes and really mean no. Helping other people promote their books is easy for me, but, promoting myself, not so much. But I’ve been talking about my writing life with others on social media and in the real world. Gulp! Could I do this?
The easy way is to follow the good advice, the hard way is doing it my way.
I had to try my way.
An experienced author told me to send personal PM to Facebook friends. A personal ask. But I was sure sending it out as an FB post would get better results. I got two. I got another at church because I asked her. That was three. I knew that was not enough. Fear of rejection nettled in my mind. I had to do this because well, I need help and my novel comes out March 15th. So recently I sent out a lot of PMs and got 30. Wow! 1000% increase. Why? Because asking gets results.
The scripture says “you have not because you ask not.” And as a mother, I often tell my children “Well, I can’t read your mind.” Often people think if you want my help you’ll ask for it. While those who need help, think people should just volunteer. We don’t want to volunteer and get rejected. (Do I see a theme.)
I’ve done the do-it-my-way before, and it hasn’t had great results in other ventures in my life. Yet, I still struggled getting out of my comfort zone and doing things differently. It does take a village of helpers to raise your new novel up through the rankings on Amazon and other retail sites. It takes stepping out of our comfort zone and asking for help.
How many do I need on my team
Another wise author said you can never have too many team members. I think it is because as in any volunteer endeavor there are the doers and the joiners. The doers are reliable. The ones who will go above and beyond to help you reach your goal. The joiners do less, but without them, everything would fall on the few.
Ok, I asked for endorsements, beta readers and Stage Crew (What I am calling my launch team.) Now I’ll keep asking my publisher, acquisition editor and other authors what is my next step and how do I do it. I’ve never done a launch party of any kind. I’ve never done a book signing. Podcast and building a speaking platform are foreign to me. I read articles and blogs on these subjects. I listen to others talk about their success. Mostly, I ask lots of questions. I’m not done asking questions. My plan: stay teachable and step out of my comfort zone and ask. After all I want to sell my novel. And asking for help with marketing is one way to reach that goal.
How are you about asking for help when it comes to marketing? What wisdom can you pass on? I really want to know, that’s why I’m asking.
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